The story of Cricketer Farm – and the famed cheddar that bears its illustrious name – is written into the history of Britain’s most challenging times, and now Bradburys is exclusively supplying this great brand to the UK market.
As London burned under the relentless World War bombing, millionaire tycoon Max Aitken – later Lord Beaverbrook – came over to the UK from Canada. His initial challenge was armaments, and this role established Lord Beaverbrook as the right hand man of Prime Minister Winston Churchill.
However, his energy spread to modernising British farming which had severely declined over the previous two decades, and he gathered a group of approximately 12 farms into an efficient operation by 1942, bringing in New Zealander Sandy Copeland, who taught British farmers the art of grass feeding, and how to achieve a greater output and quality.
Out of this partnership arose the heritage of Cricketer Farm, a relationship which for these two giants of business, publishing and farming, lasted 36 years. The rich green pastures of the rolling Somerset plains gave birth to a name that has endured more than 70 years.
Today the cheddar that carries the Cricketer Farm name to the future is rich, resonant in flavour, and carries a long, lingering balanced maturity of which the founding fathers would be proud. There are three regular age profiles ranging from six months, to 12 months, on to 18 months, with a special vintage 24 months being a limited edition. Sizes include 250g, 400g and delicatessen sizes for the counter.
Bradburys is privileged with an excellent cheese grader in Cyril Windle, Chairman Brian Murrell and Sourcing Director Richard Paul to have in excess of 100 years’ experience in grading cheese, ensuring an unrivalled consistency. Cricketer Farm Cheddar is a cheese (and name) that is synonymous with Britain, and with England’s excellent farming history and it is exclusive to Bradburys Cheese.